Our innovative Significant Usability testing methodology allows us to perform task-oriented, scenario-based studies with hundreds of users to achieve rich, statistically significant evidence to make critical design and development decisions.
Global Reviews testing projects can be undertaken at each stage of the product development cycle and in a live website setting. We can test with literally hundreds of users and segment results to specific customer profiles.
The types of testing we conduct include:
- A/B Concept Testing: Easily compare two designs and the benefits of each to make informed design decisions.
- Online Card Sorting Studies: Optimise your website's structure by learning how customers classify information.
- Prototype Testing: Save time and money testing prior to full implementation.
- Live Website Usability Testing: Get quantifiable measurements of usability and user experience.
- Usability Competitor Benchmarking: Measure the effectiveness, satisfaction and performance of your website against its competitors.
- Mobile Interface Testing (using an online emulator): Test your mobile app content, navigation flow, iconography.
How does it work?
We start by asking recruited subjects to complete a series of pre-defined tasks, configured to understand their online behaviour. The market-leading technology we use automatically tracks and records just about everything they do. We also ask intent, profile and behavioural questions throughout each study, along with questions to understand a subject’s specific behaviour during a task.
We capture:
- pages visited
- actual navigation pathways
- all clicks on every page they've visited
- typed information (on search engines, forms, fields, etc)
- time spent on page and on each task
- all responses to survey questions.
The enormous amount of data gathered from hundreds of users is quickly translated into an easy to read dashboard reports containing charts, user comments and diagrams. These include:
- Effectiveness ratios
- Efficiency ratios
- Satisfaction & perception ratios
- Click map diagrams
- Navigation path diagrams
- Cloud tag diagrams.
With each engagement you will also receive an analysis of key pain points to user performance and conversion, along with prioritised recommendations.
Contact the Global Reviews team to hear more.
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